What is a Niche?- It is your audience for your product

    I speak to many people who are interested in starting an online business but they have difficulty in deciding what type of business they are interested in owning. So let us just pause there, because before you start your online business it is vital that you decide in what niche does your business belong? Without this knowledge you are likely to get lost in the mire of having no direction and your business is likely to fail. One must understand that we cannot run before we walk and if you take each step in the order you should then you give yourself a greater chance of success in the long run

    What is a Niche?

    The online marketing definition of a niche is” a categorical topic that holds an audience of people who you want to sell to”. So in your niche it is your job to give them what they are looking for. It is imp0ortant that you identify your niche because right away you have improved your chances of being successful online. It doesn’t matter what your niche is e.g health, diets,baseball or any other niche because the audience for whatever niche you pick are looking for products that relate to that niche and therefore will be looking for your site with the products from your niche.


    Pick Your Niche

    The 4 biggest niches online are Fitness, Dating, Make money online and Health. Now there is plenty of competition in these niches but with over 2 billion people using the internet everyday then there is also plenty of room for you as well because you can make your website better than others online and it is those websites that stand out and have the best content that will attract the bigger audience. This will help you build a relationship with your potential customers, build trust by interacting with them and therefore generating sales.

    You have to decide if you want to get involved in the big 4 or pick your own smaller niche. There is nothing to say a smaller niche won’t be as successful as a bigger one but I would say if you are picking a smaller one then do your research and make sure there is a market for it online

    Start with the Big 4

    My first site online was to do with Cryptocurrency because I wanted to be different and I thought I could get in early in this market, but the truth was I didn’t have the experience to transform my idea into a profitable business. I was on page1 of Google and getting traffic to my site but I was not MAKING MONEY. It is for that reason that if you are starting a business online for the first time and don’t really have an idea of what ni8che you want to be involved in then I would consider one of the big 4 as even though there is plenty of competition, there is also lots of sites and information there that will help you form your own strategy to make your site a success.

    What are the Popular Niches Online?

    1. Fitness and Weight Loss

    P90X, Weight Watchers, the Atkins Diet, the South Beach Diet, the Keto

    Diet… the list goes on. For centuries, people have been obsessed with

    losing weight and getting in shape. And they’re always looking for the

    next fad diet, exercise program, or magic pill to help them do it.

    2. Health

    People these days more than ever are taking their health into their own

    hands. They don’t automatically trust what the government or their

    doctor tells them about their health or what they should do to be

    healthy. You’ve seen products in this niche everywhere: gluten-free,

    herbal remedies, supplements, detoxing… healing arts and products of all

    types. Anything that will promote a healthy lifestyle that helps avoid

    disease and makes you live longer.

    3. Dating and Relationships

    Whether someone is looking for love… is into online dating… or is in a

    relationship but struggling and looking for a way to rekindle the

    passion, a whole range of products in the dating and relationships niche

    are there to help. People always need advise when it comes to this area

    — one of the essential elements in life but so difficult to navigate.

    4. Pets

    People love their pets. There are estimated 180 million dogs and cats in

    the U.S. alone. That’s not even mentioning all the snakes, guinea pigs,

    parrots, and other more exotic creatures people keep as companions. And

    if you’ve been to a pet store lately, you know that pet owners will

    spare no expense and will buy just about anything pet-relate. Gourmet

    dog food, pet toys, healthy treats, Heck, I’ve even seen dog strollers

    and cat leashes. I’m also sure there are a lot of dogs out there that

    eat better than I do!

    5. Self-Improvement

    Also known as self-help, this is a huge niche online. There are courses

    and programs, books, videos, online training, coaching. Whether someone

    wants to build self-esteem, experience career success, increase their

    confidence, set and achieve goals, overcome adversity or obstacles…

    there is a self-improvement product out there.

    There are many many more niches, the above are only a few of the popular ones and you have a multitude to choose from, remember though that if you are new to all this and are not 100% sure in what direction you want to go, then picking one of the most popular ones at the start is probably the best way to go.

    Who Can Help Me Develop My Niche?

    My decision to join Wealthy Affiliate before I entered my current niche was the best decision I ever made for many reasons. Firstly I was able to join on a FREE Starter membership which gave me access to 10 FREE lessons and gave me ideas on how to develop my Niche. I also got 2 FREE websites which allowed me to experiment on how to build a website and to play around with different themes etc.

    Wealthy affiliate though is much more than that as inside there is a community full of experienced marketers who gave me advice every step of the way. Everytime I got stuck there was also someone there to answer my questions and guide me through the difficult times. You can stay a FREE member forever but I wanted to take the next step and grow my business and I took up the special offer of Premium membership for just $19 in the first month and $49 per month after that and there are also 6months and annu7al membership available at heavily discounted prices. I am now part of the Super Affiliate Challenge within Wealthy Affiliate which I can only say will bring my business to an even higher level than it is already reaching and I get all the training for that FREE as part of my Premium membership. You can see here just what you get at Wealthy Affiliate and I can happily recommend it to you. So if you are ready then take action and start your online business and find your niche and let Wealthy Affiliate guide you step by step along the way.

    Let me ask you this if you are not sure if affiliate marketing is for you what’s the harm in finding out at NO COST TO YOU NO CREDIT CARD DETAILS NEEDED. You can join me on a Free Starter membership and take a look around inside Wealthy Affiliate ,try the training out and even build your own Free website . If you find out its not for you then you have lost nothing and spent nothing but you might just like it and stay like I and many others have done . You can be your own boss just like me. I hope you grab this great FREE NO RISK opportunity.

    Click this link to start your exciting journey


    If you have questions or comments then feel free to leave them below and I will get back to you

    cheers Gerard

    One thought on “What is a Niche?- It is your audience for your product

    1. Thanks for the article, Gerard. I found it interesting that you could classify the types of websites in this manner. This helped me organize my thoughts.

      I’ve got so many niche ideas in the 5 fields that you mentioned. Is Wealthy Affiliate going to help me choose which of the possible niches has a good potential to work? And how will this help me choose? Thanks a lot, Phil

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